Have you ever wanted to bottle-up and save that feeling when you have had a great vacation? Now, that joyful excitement of travel can be bottled in'Holiday Spirit' -- a new rum that's crafted using artificial intelligence. According to Joe Harrod -- a big data analyst and Artificial Intelligence expert -- Virgin Holidays used IBM Watson's linguistic AI to interpret millions of social media posts to pick out key emotions associated with holidays. IBM Watson then analyzed thousands of rum reviews to uncover which ingredients elicit different emotions and sensations in reviewers. The second data set analyzed the language and tone of 5,000 rum reviews and tasting notes found online.

Cheers! Raise a glass to the revolutionary new "Holiday Spirit" rum that puts the A and I into a Mai Tai. Virgin Holidays has unveiled the world's first "data-distilled" drink created by Artificial Intelligence – a bespoke booze they say is "infused with real emotions from holidaymakers around the world''. Sir Richard Branson's firm enlisted IBM's Watson, the world's most intelligent super-computer, to analyse the thoughts and feelings of more than 15 MILLION holidaymakers from their posts on various social media platforms. The predominant getaway emotions were then matched to more than 5,000 rum flavour descriptions and reviews to create a one-off rum recipe that was distilled at the Foursquare plant in Barbados . For example, Watson concluded happy equals vanilla, excited means sugar cane, curious can be matched with cinnamon and relaxed equals coconut. The project was overseen by UK rum guru Ian Burrell to ensure that a recipe derived from Artificial Intelligence was accurately distilled. Using his master blender skills, Ian carefully replicated the digital emotions expressed to create what Virgin Holidays hopes is a smooth, sweet and lightly spiced drink that captures the home of rum, the Caribbean. A Virgin Holidays spokesman said: ''We've long been known for creating the'perfect blend' when it comes to holidays, so we set ourselves the task of translating this into something tangible. Bottling the holiday spirit and creating a blend informed by joy, excitement, curiosity and confidence perfectly encapsulates the Virgin Holidays experience.'' Ian added: "The Virgin Holiday Spirit has a subtle vanilla flavour, medium sweetness, hints of coconut and is naturally caressed with cinnamon and allspice.

If you've ever wanted to bottle up and save that holiday feeling - a new AI-produced drink could be just the ticket. "Holiday Spirit" is claimed to be the world's very first data-distilled rum and was created using IBM Watson. The supercomputer analysed data from social media posts in order to produce a bespoke rum "that tastes like a holiday". "In just six hours Watson was able to read 15 million posts on Facebook, Instagram and Twitter relating to holidays - and find the predominant emotions and concepts in those posts," explained Joe Harrod, big data analyst and AI expert, who works closely with Watson. "The machine then showed that feelings like joy and excitement should be part of a perfect holiday moment. "Then Watson read 5,000 rum reviews from review sites around the web, matching emotions from the reviews with ingredients.